Paris Saint Germain (PSG) Africa Talents Challenge 2023 for innovative startups and entrepreneurs.

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Application Deadline:  April 30th, 2023

Paris Saint Germain is calling for innovative companies and entrepreneurs to create the next collaborative platform to support the creation, production, and distribution of official products in Africa. The ambition is to leverage technology to facilitate the future creation of products locally using short circuits and further engage their fans across the continent. 

Your startup has the power to leverage technology to support local talents across Africa? You have the capabilities to create the next platform for inspiration and creation, production, and distribution in Africa? Participate now, for a chance to highlight the next generation of talents in Africa.

You will also have the opportunity to pitch your solution at the AU EU Innovation Festival in Cape Town and win a license to the Accelerator squared program!

Be part of PSG Development in Africa by designing the tool, allowing PSG to create even more engagement and connection with their fans across Africa. 

PSG is looking for the next generation collaborative platform to design, produce and distribute PSG product closer to their fans in Africa. The final objective of this platform is to bring together creative minds and local manufacturers to create PSG next product line in collaboration with the club. In addition, PSG want this platform to enable us to bring their products to their fans in the shortest and most sustainable way possible, and use the right distribution channels with an adapted payment method.

Make sure that your proposal covers the following needs:

Connect with key actors

Your solution should enable the club to share their needs to different communities, sharing project briefs with many companies across Africa.

Foster local creativity and production 

Your solution should enable to attract the most innovative designers and producers to connect and suggest the best way to address the need locally. 

Distribute & fit local markets

Your solution should enable PSG to find the best partners to fit local distribution challenges and propose adequate payment methods.


Convince the PSG for a chance to highlight the next generation of talents in Africa.

Finalist prizes include:

  • Invitation to the final event in Cape Town
  • A License for the Accelerator Squared online platform

During the Final Event Ceremony, you will have the opportunity to pitch at a major AU-EU Innovation festival in front of Paris Saint Germain innovation experts and network with key players from the European and African innovation ecosystem and, who knows… potentially collaborate with Paris Saint-Germain for the future development of your project ! 


  • Application: March 2023 – Apr 30, 2023
  • Shortlisting: May 1st, 2023 – May 14, 2023
  • Final Event: June, 15 2023

Final event

The grand final will take place at the annual AU-EU Innovation Festival in Cape Town (South Africa), bringing together key actors from the European and African innovation ecosystem. It is a unique opportunity to earn global exposure and seize amazing networking opportunities. 

During the event, the 3 finalists will pitch their solution in front of a jury of innovation experts from the Paris Saint Germain.

Date: June 15th, 2023

For More Information:

Visit the Official Webpage of the Paris Saint Germain (PSG) Africa Talents Challenge 2023

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